Abstract: In the era of Web 2.0, the convenience of human-network interaction fosters new social characteristics of Web services such as rating, comment, etc., which are often ignored by service providers. So, it is difficult to achieve an efficient User eXperience (UX)-based recommendation of Web services. According to different users perspectives, this paper presents a comprehensive description model of Web services, and integrates their technical attributes (e.g., operation and message) and social characteristics by means of a multi-view approach. From the viewpoint of logical design, the conceptual model of Web Services Comprehensive Description Model (WSCDM) is given firstly. Then, the meta-model of WSCDM is constructed from the viewpoint of engineering application to guide the design of a specific model. Finally, a case study is shown to verify the feasibility of the presented method. This model and the related tools lay the foundation for active recommendation of Web services in service stores.