Inferring Social Roles with Spatio-temporal Awareness

HU Yahui; LI Shijun; YU Wei; YANG Sha; FANG Qiqing

doi:10.11999/JEIT150700

Volume 38 Issue 3

Mar. 2016

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Article Navigation > Journal of Electronics & Information Technology > 2016 > 38(3): 517-522

HU Yahui, LI Shijun, YU Wei, YANG Sha, FANG Qiqing. Inferring Social Roles with Spatio-temporal Awareness[J]. Journal of Electronics & Information Technology, 2016, 38(3): 517-522. doi: 10.11999/JEIT150700

Citation:

HU Yahui, LI Shijun, YU Wei, YANG Sha, FANG Qiqing. Inferring Social Roles with Spatio-temporal Awareness[J]. Journal of Electronics & Information Technology, 2016, 38(3): 517-522. doi: 10.11999/JEIT150700

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Inferring Social Roles with Spatio-temporal Awareness

doi: 10.11999/JEIT150700

1.
2.
(Computer School, Wuhan University, Wuhan 430079, China)

Funds:

The National Natural Science Foundation of China (61272109), The Fundamental Research Funds for Central Universities (2042014kf0057), The National Natural Science Foundation of Hubei Province of China (2014CFB289), Air Force Early Warning Academy (2013ZDJC0101)

Received Date: 2015-06-08
Rev Recd Date: 2015-09-16
Publish Date: 2016-03-19

Abstract

Abstract

With the development of big data and information technology, a better understanding of users trajectories is of great importance for the design of many applications, such as personalized recommendation, behavioral targeting and computational advertising. In this paper, with the theory of urban computing based on big data, a model of recognizing information veracity of users on the social media networks is proposed. The behavior characteristics of users trajectories based on context awareness are analyzed. The model of recognizing the truth of social roles is formalized and built. The subjectivity of recognizing users roles is overcomed. Furthermore, experiments are conducted with large-scale and real-world datasets. The results show that the proposed model offers a powerful ability for recognition of truth social roles.
- Big data,
- Urban computing,
- Context awareness,
- Social roles

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References(25)

References

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